Interesting article. Good piece on the next opportunity for PaaS solutions.
Originally posted on Gigaom:
The many benefits Platform as a Service (PaaS) bring to the enterprise are well known and well publicized — chief among them the ability for developers to build applications faster than ever before. But as this space begins to mature, a new opportunity is emerging for PaaS players that could broaden their reach and amplify their strategic impact within the technology landscape: cloud services curation.
Since coming to NEA out of VMware about eight years ago, I have been intensely focused on early-stage enterprise technologies, and my partners and I saw the early promise in PaaS, investing in companies like Engine Yard and Apprenda. The space is getting even more interesting as it evolves, with the rapidly proliferating services-based approach to cloud applications creating a host of new challenges — many of which can best be addressed by PaaS vendors, both public and private.
Developers are increasingly assembling applications in the cloud by tying in APIs provided as a service, rather than coding the applications from scratch or linking in code packaged into libraries. Numerous startups have emerged to provide these APIs to developers, such as Twilio for messaging, SendGrid for email and Stormpath (which NEA invested in earlier this year) for user security management. All of these cloud service providers enable developers to focus on the core logic that makes their application unique, rather than developing functionality that is common across applications. Yet while the explosion of cloud services has clearly been a boon to developers, it presents a new set of challenges in terms of discovery, implementation and management.